WhatsApp Marketing
How We Work?
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To An Expert
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How We Work?
Talk
To An Expert
1
Get Customized Strategy
2
Enjoy
Leads
3
WhatsApp Marketing
Unlock the transformative power of video marketing for your small business. In today’s competitive digital landscape, engaging visual content is not just a tool—it’s a strategy. Videos do more than find customers; they enhance customer satisfaction and dramatically increase sales. Discover the benefits of integrating video into your marketing strategy.
What Is Whatsapp Marketing ?
With billions of consumers using WhatsApp multiple times daily, businesses have begun leveraging it as a new channel to communicate with their customers. WhatsApp allows businesses to send marketing messages directly to customers, win their trust, and make them loyal to their brands. Most customers will likely remain loyal and shop directly with a brand that communicates to them on their preferred channel.
Below are a few statistics about WhatsApp that reiterate why it’s a must have –
- the end of 2024, the total spending on the popular instant messaging app’s business platform is expected to amount to 3.6 billion U.S. dollars.
- WhatsApp is available across 180 countries and is accessible in 20+ languages.
- An average customer opens WhatsApp around 23 to 25 times a day.
How To Do WhatsApp Marketing?
In the recent, Business Messaging Research Study, around 70% of the respondents mentioned that they were likelier to do business with an organization that could connect with them via a messaging app than one that could not.
Now Imagine? A customer travels from City A to City B via two airline carriers and needs their boarding pass on their phone to travel. What sounds better for the customer’s experience: Downloading a bunch of extra applications or sending the customer the tickets via WhatsApp?
- Create a Business Profile
- Craft Compelling Content
- Segment Your Audience
- Maintain Consistency
- Track and Analyze Performance
- Build Your Contact List
Business For Marketing?
(And Examples Of Marketing Messages)
Consistency is crucial in WhatsApp marketing to keep your audience engaged without overwhelming them. Here’s how to maintain consistency in your WhatsApp Business marketing:
- Plan Content In Advance: Create a content calendar outlining the type of messages you’ll send and when.
- Mix Up Your Content: This prevents your messages from becoming repetitive and adds value to your audience.
- Tailor Messages To Your Audience: Segment your audience based on their interests, preferences, and buying behavior.
- Use WhatsApp Features Wisely: Take advantage of WhatsApp features like status updates, broadcast lists, and group chats to engage with your audience.
How To Develop Your WhatsApp Marketing Strategy?
Developing a WhatsApp marketing strategy involves several key steps to ensure that your efforts are targeted, effective, and aligned with your overall business objectives. Here’s a guide to developing a WhatsApp marketing strategy:
Define Your Objectives: Start by clarifying what you want to achieve with your WhatsApp marketing efforts. Are you looking to increase sales, generate leads, enhance customer engagement, provide customer support, or build brand awareness?
- Set Key Performance Indicators (KPIs): Determine the metrics you’ll use to measure the success of your WhatsApp marketing strategy.
- Craft Compelling Content: Develop content that is engaging, valuable, and relevant to your audience. This could include text messages, images, videos, audio messages, links to blog posts or articles, promotional offers, and more.
- Provide Value and Build Relationships: Focus on providing value to your audience rather than solely promoting your products or services.